Find out how at Balfours we have been baking people happy since 1853!
The origin of Balfours can be traced back to 1853 when the Calder family immigrated to Adelaide, South Australia, quickly establishing themselves as the State’s premier bakers and confectioners. In the early months of that year the couple established a small bakery at 130 Rundle Street, Adelaide.
With business booming, the Calder’s took over the Steam Biscuit Factory in Twin Street, Adelaide before opening a second shop at 43 Rundle Street. Soon after, James Calder enlisted the help of his nephew John Balfour and began operating the bakery as Calder & Balfour.
In 1914, with the bakery in full swing, Balfours shifted their focus to cake shops, cafes and tearooms. In recognition of the significant contribution of their Chairman, Charles Wauchope, the company was re-registered under the name ‘Balfour Wauchope Pty Ltd’. Over the next 80 years the popularity of Balfours spread and baking facilities were expanded to support growth.
Keen to ensure the continued success of Balfours during challenging times, the South Australian Government provided funds to acquire a new factory for the iconic brand at Dudley Park. After relocating, the facility was leased back to Balfours and still remains the home of Balfours in South Australia.
With Balfours still struggling, a family owned South Australian food manufacturer purchased the iconic bakery. This takeover meant the survival of a much loved brand and the continuing distribution of Balfour’s traditional baked savoury and sweets throughout convenience stores, sporting venues, schools and supermarkets.
From the long-lingering memory of having a Balfours treat all to yourself as a child, to the grown-up pleasure of some precious ‘me time’ with a tasty Balfours product. The Balfours brand continues to inspire a feeling of joy and comfort, this being encompassed in a refresh of the brand’s positioning. ‘Balfours, baking people happy since 1853’.
Balfours is built on a rich history of enticing countless Australians with a delicious range of products, creating the fond memories that go along with them. As a new generation discovers the joy at the heart of each Balfours product, we strive to reinforce our dedication to quality and convenience that began over 100 years ago. While old favourites live on, stay tuned for new and exciting adventures to come!